{"id":42362,"date":"2026-08-29T23:22:58","date_gmt":"2026-08-29T23:22:58","guid":{"rendered":"https:\/\/new50.info\/?p=42362"},"modified":"2026-08-29T23:22:58","modified_gmt":"2026-08-29T23:22:58","slug":"why-heinz-ketchup-bottles-feature-the-number-57-the-fascinating-marketing-story-behind-an-iconic-brand","status":"publish","type":"post","link":"https:\/\/new50.info\/?p=42362","title":{"rendered":"Why Heinz Ketchup Bottles Feature the Number \u201c57\u201d: The Fascinating Marketing Story Behind an Iconic Brand"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"117\" data-end=\"318\">The famous <strong data-start=\"128\" data-end=\"136\">\u201c57\u201d<\/strong> on Heinz ketchup bottles does not actually represent the exact number of products the company made. It began as a marketing idea created by founder Henry J. Heinz in the late 180&#8230;<strong>Continue Reading<\/strong><!--nextpage--><\/p>\n<p data-start=\"320\" data-end=\"586\">Heinz reportedly saw an advertisement promoting \u201c21 styles\u201d of shoes and liked the idea of using a number to make his own brand more memorable. Even though the company already sold more than 60 products, he chose the number 57 because he simply liked how it sounded.<\/p>\n<p data-start=\"588\" data-end=\"791\">The phrase <strong data-start=\"599\" data-end=\"617\">\u201c57 Varieties\u201d<\/strong> quickly became one of Heinz\u2019s most recognizable slogans. Over time, the number appeared on bottles, advertisements, and packaging, helping the brand build a strong identity.<\/p>\n<p data-start=\"793\" data-end=\"1005\" data-is-last-node=\"\" data-is-only-node=\"\">Today, 57 is still closely connected to Heinz, even though the company now sells far more than 57 products. It remains one of the best-known examples of a simple marketing idea becoming part of a brand\u2019s history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The famous \u201c57\u201d on Heinz ketchup bottles does not actually represent the exact number of products the company made. It began as\u2026<\/p>\n","protected":false},"author":1,"featured_media":42363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Heinz Ketchup Bottles Feature the Number \u201c57\u201d: The Fascinating Marketing Story Behind an Iconic Brand - New50<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new50.info\/?p=42362\" \/>\n<link rel=\"next\" href=\"https:\/\/new50.info\/?p=42362&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Heinz Ketchup Bottles Feature the Number \u201c57\u201d: The Fascinating Marketing Story Behind an Iconic Brand - New50\" \/>\n<meta property=\"og:description\" content=\"The famous \u201c57\u201d on Heinz ketchup bottles does not actually represent the exact number of products the company made. 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