The Super Bowl halftime show is one of the most coveted stages in entertainment, but performers don’t receive a paycheck. Instead, the exposure gained from performing can boost an artist’s career in ways money can’t match.

Since Michael Jackson’s groundbreaking 1993 performance, the halftime show has become a cultural event. For Super Bowl LIX in 2025, Kendrick Lamar will headline with SZA joining him on stage. Louisiana talent will also shine, with Jon Batiste performing the national anthem.

Despite the massive viewership, halftime performers are unpaid. Artists like Beyoncé, Katy Perry, and Shakira have all reaped rewards in the form of increased streaming, ticket sales, and brand deals. Perry, for example, saw her career elevated after her 2015 performance, despite not promoting an album. For many, the publicity and prestige of performing at the Super Bowl outweigh a paycheck.

Though the opportunity can provide significant career boosts, it also brings intense scrutiny, with some artists choosing to decline. Despite the risks, the Super Bowl halftime show remains a sought-after platform, shaping pop culture and offering global exposure.