Max Baer Jr. is best remembered as Jethro Bodine, the lovable, dimwitted cousin on The Beverly Hillbillies. When the series premiered in 1962, it rocketed to the top of the ratings in just three weeks and ran for nine seasons, becoming one of television’s most enduring comedies.

Born in Oakland in 1937, Baer Jr. was the son of heavyweight boxing legend Max Baer. With a business degree from Santa Clara University and no formal acting training, he landed Jethro through an open audition, crafting the character’s drawl by studying Andy Griffith and Jonathan Winters. He famously embraced the role’s humor, saying he didn’t care whether audiences laughed with him or at him—only that they laughed.

After the show ended in 1971, Baer Jr. struggled with typecasting but reinvented himself behind the camera. His 1974 film Macon County Line became the year’s most profitable indie release. In 1991, he bought the rights to The Beverly Hillbillies name from CBS, envisioning themed casinos and attractions—ambitions later slowed by legal disputes, including a high-profile lawsuit in 2014.

His personal life saw both joy and loss, including a marriage that ended in divorce and the tragic death of longtime partner Chere Rhodes in 2008. Yet Baer Jr. has remained candid about the show’s impact, acknowledging that his career “benefited greatly” from The Beverly Hillbillies even as it defined him.

Legacy: Baer Jr.’s story is one of resilience—an actor who turned typecasting into opportunity and leveraged a single iconic role into lasting influence across film, business, and television history.