The White House is considering a controversial overhaul of its press briefing room, possibly revoking traditional media outlets’ front-row seats in favor of digital creators. Citing shifts in how Americans consume news, officials suggest that the modern media landscape—dominated by podcasts, TikTok, and YouTube—warrants a more inclusive approach.

A senior official told Axios the goal is to reflect current media dynamics, not just reward favorable coverage. Potential changes include giving seats to popular but nontraditional voices like Substack writers and influencers. This has sparked immediate pushback from the White House Correspondents’ Association (WHCA), which argues that popularity should not replace press credibility or independence.

Critics warn the move may signal increased government control over press access, especially with federal media spending under scrutiny. A recent $8.2 million contract awarded to Politico has only added fuel to concerns about influence and favoritism. Meanwhile, proponents argue the change reflects evolving media habits and democratizes access.

No official seating chart or timeline has been released yet, leaving the future of the briefing room uncertain. As the Biden administration weighs transparency against transformation, all eyes are on how it manages the balance between modern media engagement and preserving journalistic integrity.