The Seattle Seahawks’ 29–13 win over the New England Patriots at Levi’s Stadium wasn’t the only contest unfolding on Super Bowl Sunday. This year’s event delivered two competing halftime spectacles—one on the NFL’s main stage and another playing out online, each reflecting sharply different cultural visions.

While the official halftime show belonged to Bad Bunny, a conservative-backed alternative was livestreamed by Turning Point USA. Branded the “All-American Halftime Show,” it featured country and rock artists including Brantley Gilbert, Lee Brice, and Gabby Barrett, before closing with a performance by Kid Rock.

Kid Rock’s appearance quickly became the focus of online debate. Viewers questioned whether the performance was live, with accusations of lip-syncing, awkward edits, and minimal stage time spreading across social media. As the livestream circulated, older controversies tied to the singer resurfaced, including criticism of past lyrics and comments from early-2000s appearances, reigniting backlash and scrutiny over his inclusion.

Supporters, however, praised the alternative show, calling it energetic and welcoming for audiences who feel overlooked by mainstream entertainment. With millions tuning in online, the dual halftime shows highlighted a clear cultural divide—one stage celebrating global Latin pop, the other positioning itself as a counterstatement. Together, they underscored how the Super Bowl halftime show has become not just entertainment, but a mirror of broader cultural and political tensions.