The Seattle Seahawks’ 29–13 win over the New England Patriots at Levi’s Stadium wasn’t the only showdown on Super Bowl Sunday. This year delivered two halftime spectacles—one on the NFL’s main stage and another competing online—turning entertainment into a parallel cultural contest.

While the official halftime belonged to Bad Bunny, a conservative-backed alternative was livestreamed by Turning Point USA. Branded the “All-American Halftime Show,” it featured country and rock acts including Brantley Gilbert, Lee Brice, and Gabby Barrett, before closing with Kid Rock—a performance that immediately drew online attention.

Within minutes, social media buzzed with accusations that Kid Rock appeared to be lip-syncing, with viewers pointing to mismatched vocals, abrupt edits, and moments where the microphone seemed inactive. As the clip spread, older controversies resurfaced, including criticism of past lyrics and comments from early-2000s appearances, reigniting debate over the choice of performer.

Supporters pushed back, praising the energy of the set and applauding the effort to create an alternative cultural event. With millions tuning in online, the dual halftime shows underscored a broader divide: global Latin pop on one stage, a conservative counterstatement on the other. Whether viewers watched one, both, or neither, the conversation extended far beyond music—highlighting how entertainment, politics, and identity now collide on Super Bowl Sunday.