Heinz reportedly saw an advertisement promoting “21 styles” of shoes and liked the idea of using a number to make his own brand more memorable. Even though the company already sold more than 60 products, he chose the number 57 because he simply liked how it sounded.
The phrase “57 Varieties” quickly became one of Heinz’s most recognizable slogans. Over time, the number appeared on bottles, advertisements, and packaging, helping the brand build a strong identity.
Today, 57 is still closely connected to Heinz, even though the company now sells far more than 57 products. It remains one of the best-known examples of a simple marketing idea becoming part of a brand’s history.
