Lay’s has been one of the world’s most recognizable potato chip brands since 1932, when Herman Lay founded the business. Its famous yellow packaging and red-and-yellow logo have become familiar to generations of snack lovers. But what many people don’t realize is that the logo contains a subtle design connection to its parent company, Frito-Lay. The familiar colors and shapes aren’t simply decorative choices. They help communicate the brand’s identity and its connection to a much larger snack company. …. Continue Reading 🔽
